Animation video is a powerful tool that can help you convey your message to potential customers. There are a wide range of benefits that you can derive from integrating animation in your strategy. However, using animation video is not easy as you think it is. The good news is that you can count on the help of animation video companies to create a compelling video that converts viewers to customers. But given a plethora of choices to choose from, how do you go about choosing the right animation video for your need? Here is a short checklist that can help you make the right choice of company.
What do you want to achieve?
First of all, what is your objective for choosing animation? Do you want to increase sales conversion or boost the personality of your brand? Once you have determined your objective, it will be much easier for you to allocate a budget. Animation videos can be an effective tool for showcasing your brand and information retention.
How will you measure success?
It is important to measure the success of your animation video campaign. Your metrics could range from clicks on your site or base views alone. These tools can give you a good idea on the number of impressions you are hitting. You can have animation video companies launch a post-campaign interview strategy.
Who is your target market?
Most likely you already have a good idea on the kind of demographic your audience fits into. However, keep in mind that your target for the animated video may be slightly different from your regular customers. Is this difference something you want to embrace or are you looking to appeal to your current customers in order to drive re-engagement and loyalty? When considering animation videos, it is important to have an idea of your target demographic profile.
What style of video to create?
There are different kinds of videos that the animation video company can create for you. For instance, they can create an explainer style video about your products or services. The company can also create an internal communications video to inspire or motivate your people. Perhaps you would like to create employee engagement with a series of training videos. Also what function will your video perform? This is important as it will determine how long your video will be. For social content, videos should only be 10-30 seconds long while for explainer videos, recommended duration is 60-90 seconds.